How to Decide if a Trade Show Booth Rental is Right for You

When it comes to this year’s trade show exhibitions, you need to decide how you are going to handle your rented space. Are you going to buy a trade show booth that will cost you a great deal in the budget, limiting your options on product displays, or will you go with a booth rental that you can change up for each upcoming show?

You may be struggling to decide between investing in a booth that you’ll own going forward and just renting for each show for more variety. Take a look at this guide that will help you determine if renting your trade show booth is the right move.

What is your purpose?

The first place to start is to think about your purpose with these upcoming trade shows. Are you going to the trade show with the purpose of learning more about the industry? Are you there to launch a new product? Are you simply trying to make more sales or get your brand out there to the public? Once you’ve determined your objective, it’ll be easier to make decisions on the booth.

What are the options

Next, look at what your options include. Do some research on the newest trade shows and the upcoming calendar of event. Look at what trade shows you want to attend for your industry and find out if you can get into the show. Once you’ve determined what shows you’ll be attending, it may be easier to decide on what type of space you’re able to snag and what types of trade show booths would make sense for your needs throughout the year.

You may find that renting is easier when you can get different shapes and sizes depending on the show you’re attending. Renting gives you much more flexibility to get into different available spots in a show without feeling forced to get a spot that accommodates the booth display that you already own.

Look at the timeline, budget, and space availability

If you’re on a tight timeline, it would be better to rent with a reputable company like Nimlok NYC that can help you accommodate your booth space and deliver the booth to the exhibit so that you don’t have to arrange to ship. You’ll find that renting is much more affordable than buying, which is especially important during a time that you are paying for travel expenses, hotel rates, transportation, and daily food budgets for you and your staff.

Make sure that if you are going to sign up for a show, that it makes sense for your customer’s buying patterns for this time of year, that you’ll have a product to debut, and that you can afford the costs financially and with your time that will go into the show. Make sure you have a plan of how you will display your exhibit within the space you are able to get, which will be much easier to configure with a rental that fits the specific space rather than with an existing booth layout you own.

Think about your audience

You’ll want to consider the audience you are trying to reach in your decision. Will your audience appreciate a consistent booth display that they see every time you attend a trade show, or are they looking for an ever-changing display of new products, a new look, and a new message from your brand at each show?

If you think your audience would love the variances of your display and look forward to the newness of what you’re bringing to each show, go with the booth rental and keep them looking forward to what’s coming next.

Why rentals are always a good idea

If you’re still not sure about a booth rental, take a look at the pros of booth rentals vs. buying a booth:

  • You’ll save money renting vs. buying.
  • You can utilize your budget for things like graphics and giveaways.
  • You’ll have more flexibility depending on the audience you expect because renting allows you to change up your structure and graphics for each show’s vibe.
  • You get to try out a display before buying it.
  • You don’t have to install and disassemble a rental.
  • You don’t have to pay for storage of your booth.
  • You can attend multiple trade shows at once.

Booth rentals are for those that want options, want to work within a budget, want things to be simpler, and want to focus their attention on other matters in the trade show. These are the reasons why you may want to consider a trade show booth rental for this year’s trade shows.

Capitalize on These Summer Retail Trends at Your Next Trade Show

With summer at our door, retailers are changing things up and preparing for a new cycle of retail going from summer trends to fall and winter demands, before wrapping up in the spring for another season to start. This means that trends have already begun for 2017 that are going to affect how things are done among retailers for the summer, especially with summer and the start of fall being a crucial sales time of year. Learning about some of these trends can help you to make better choices when you are preparing for the upcoming retail trade shows.

This is the year where retailers are really getting to know their customers, using any tool at their disposal to learn about shopping trends, household preferences, and offering more options. As we’ve often seen, the times continue to change towards more focus on eCommerce, social media engagement, and utilizing technology to the advantage. Take a look at the summer retail trends that can help you properly prepare for the next trade show.

More personalized experience through artificial intelligence

Now is the time to start learning about artificial intelligence since it is allowing retailers to get a more personalized experience with their customers. Taking the time to get your brand educated on machines and deep analytics using AI will mean you can better target and get personalized with your customers.

With customers that have a digital history through their online shopping, social media profiles, and overall interests; it will be easy for brands to target their recommendations to customers in a better and more tailored way. Make sure you are connecting with your customer base on social media and invest in AI for your brand to make sure you can target the right products and services to customers based on their shopping history and interests.

Implementing reward programs for examining shopper preferences

You’ve likely gained quite the collection of rewards cards in your wallet for shopping at grocery stores, gas stations, restaurants, and favorite retailers, and now is the time to implement this into your brand’s way of doing things.

With more families seeing a larger likelihood that multiple family members are doing the shopping, it can be more difficult to track household preferences and habits. Make sure to provide a rewards card that can be used with your brand, so that you can learn about household data despite who is doing the shopping.

Using social media to learn what the people want and connect with customers

Another important use of social media is to learn more about what people want, what they care about in a product, what they are avoiding, and to engage with them for a more personalized experience. It’s easier than ever to use social media to engage with hundreds and thousands of people on the products and ingredients that they are talking about.

You can now have a dialogue with your customer base on a regular basis to better understand what the people want and to show them that you care about their needs. People want to shop with brands that care. Make sure to get your customer’s connected to you on social media for future engagement and to learn what they are looking for in products.

eCommerce will rule and technology is most important

Just like social media and AI is going to be huge this year, technology, in general, is going to be your friend. People are doing the majority of their shopping through eCommerce, which means that you need to have a great website set up with mobile-friendly algorithms. While the summertime sees the largest dip in eCommerce shopping, it’s going to become huge once the back-to-school season starts and for the rest of the year. Get it set up now so that you are prepared for shoppers all year round.

Make sure to discuss eCommerce options with attendees at the trade show and let customers know if you have any back-to-school season products or discounts that may catch their interest. Discuss with attendees what types of technological advances you’ve made that will make their shopping experience even better, such as cashless payment options, being able to talk informally with the brand about products and services as if you were old friends, and how you’ll be utilizing proximity marketing to offer discounts to your customers whenever they stop by your store.

When it comes to the upcoming trade shows, make sure you’ve taken note of the upcoming summer retail trends that you could implement in your brand before talking to potential new customers. These are a few of the top trends that could make you stand out at the next show.

How Custom Modular Booths can Scale with your Business

If you’re thinking over the options for your next trade show booth rental, you may want to put a custom modular booth at the top of your list. These are becoming the stars of trade show booth displays, making brands stand out among the competition on the sales floor.

With so many trade shows to look forward to this year, you’ll regret not choosing a custom modular display at least once. Not only do they allow for large graphics and more flexible display options, but they are easier to customize and scale. Take a closer look at what a modular display can do for you and how to benefit from them at your upcoming trade shows.

Benefits of a custom modular booth

Custom modular booths have many benefits compared to traditional booth displays. They are one of the most customizable options that can be designed specifically for your brand’s needs. Instead of buying a single trade show booth display that can’t be altered, you’ll actually find it more affordable to go with a custom display that can be altered to your needs for each specific trade show. They are also easy to scale because they are made up of various components that can be added or removed depending on your display needs.

They are not only more affordable with the customizable options and scalability, but they allow for you to use one piece of equipment at multiple shows while offering a different look and feel at every single one. It’s a smarter way to handle trade shows and you’ll have the space to use large graphics showing off your brand’s image. If you purchase the modular display, you can take it back to your storefront or retail lobby for your display needs before packing it back up for a trade show weekend.

Types of modular displays

You can choose from a couple of styles of modular displays that will allow you to customize your display from show to show. One option is the off-the-shelf modular display that ranges from 10’ x 10’ inline sizes to 20’ x 20’ for an island exhibit, both allowing for an easy way to reconfigure your display for each show.

Another option is the customized modular exhibit which helps with a larger-scale need that can be built to your exact specifications depending on the exhibit space you’ll need. These are great for keeping costs reasonable and allowing for growth over time.

How you can get the best ROI for your modular display

When you go with a modular display, make sure you’re getting the best return on your investment by understanding your booth space needs and functions, prioritize the shows, and size exhibit you’ll need, and understanding guidelines from the show organizer.

Be sure to choose the most important shows and the correct size exhibit for each so that you can best use your space you have. You’d be wise to read up on the exhibitor manual in advance and talk to a Nimlok about your rental options. Plan ahead when it comes to reserving a space, renting your booth, and working on your strategy for the upcoming shows.

If you like the idea of a flexible display that will save you money, is very portable and customizable, offers an intelligent display solution, and allows for a greener approach, choose the custom modular booth for this year’s trade show needs. You’ll love having a one-stop shop like Nimlok to work with on your upcoming rental needs.

The Importance of Conducting Test Runs with Your Trade Show Staff

You’ve rented your trade show booth display, booked your travel, and selected the staff members you want to join you for the upcoming show, but have you properly prepared everyone for the presentations, demonstrations, and interactions that are to come with potential customers?

Some brands are taking the time to conduct a test run with their trade show staff to make sure any discussions of what’s expected actually plays out to what you were envisioning. Your trade show staff may not know how to deal with certain situations or may not know how to make your vision come to life without a practice run.

Take a look at the ways in which you conduct test runs and what your staff should be prepared for with the upcoming trade show.

Choose the right staff

The first part of this equation is to make sure you are choosing the right staff for the job. You need to choose those people that not only have great charisma and people skills, but also that understand your company’s mission and are well informed about the company and its products.

They will need to be able to work for several days without treating this is a vacation from the office, and they should be naturally outgoing, friendly, and approachable.

Set expectations and train

Once you’ve selected a few members of your staff for the job, it’s time to set your expectations with them before training. Make sure they understand what the tradeshow floor is like, informing them that it can get chaotic, busy, and overwhelming.

It’s not going to be like a typical sales appointment, but rather a loud and busy room with thousands of exhibitors trying to capture the attention of the same people. Explain to your staff that meeting with potential leads will be fast interaction, where you only have a short window to attract their attention, ask the right questions, and engage with a customer to determine if they are going to want to place an order with you at some point.

Fortunately, with the right booth display rental, you’ll likely find that the booth does the work for you in attracting attendees’ attention, but your staff will have to take over once you have the attendee’s attention. Don’t forget to go over details like not to eat or use cell phones at the booth, to prepare an elevator speech, and to discuss verbal and nonverbal communication tips.

Now it’s time to train your staff to make sure they know how to handle themselves at the show. They should be prepared in what products will be launching at the show, what the company’s goals are for success with the show, and what types of situations are common that should be practiced for.

Teach your staff how to approach strangers without annoying them, how to keep the conversation interesting, and how to collect data on the lead for follow-up after the show. Have a training session on the products and services your brand is trying to sell so that they have a deep understanding of it at the show, and then make sure your staff knows to capture important details of potential leads for more personalized follow-up.

Go over the details and do test runs

Lastly, make sure your team has been informed on specific details relevant to the show and how to best perform. If you are utilizing technology to track leads or to engage on social media, make sure your staff knows how to use it during the show.

Make sure your staff understands your main goals with the show, which products are being featured, what types of demos they will have to do, and if you are running any promotions. Make sure they understand the booth layout and where they will focus their attention, as well as the schedule of the show.

Once the training has completed and your staff is well-prepared, it’s time to conduct test runs of potential scenarios your staff may encounter. Use staff members that won’t be at the show as your customers and have your staff approach them as if you are at the show.

This will help your staff to practice what they’ve learned, see where they stumble and find out what they are doing right as an example to other staffers. You may find that some are great at going over the products but neglect to get follow-up information, or that some are great at approaching customers but don’t know how to keep their attention. Role-playing and coming up with relevant questions ahead of time may make a huge difference for your staff’s success.

Use these tips to make sure you’ve prepared your staff well for the show, and don’t be afraid to conduct test runs that will ensure everyone is ready for show time.

Different Measures for Trade Show Success

How do you know if the trade show is a success? Many are joining in on the smart investment of trade show marketing, despite the toll it puts on the schedule and the wallet, but then there’s no way to track if the investment was worth it.

Now, companies that want to take part in trade shows to gain new customers, connect with others in the industry, and form new partnerships, can track their trade show success and see what kind of ROI they were able to get. Let's take a look at the ways to measure your trade show success so that you can feel good about the time, energy, expense, and commitment you are putting into these exciting shows.

Lead generation and measuring it

One of the biggest reasons to get involved in the trade show is to generate new leads and later turn those leads into customers. Converting customers that you’ve already met and presented your brand to is one of the best ways to increase your customer base and gain loyal ones for life.

It's important to determine the right strategies to get the leads, but once you do, make sure you have a landing page for a potential customer to submit their contact details and get in touch with you. By collecting data online through sharing your landing page on social media or by collecting the data at the trade shows, you start the chapter on this new relationship with a new customer.

Once you’ve started collecting leads, it’s time to measure your results. Being successful at a trade show means that you are creating brand awareness, and that can be easily tracked through your website’s organic traffic.

Track how many people go to your website through directly searching in their web browser for your URL, and then track how many people from the trade show go to your landing page that you specifically promoted. You’ll be able to see how many found you through an online search from internet marketing and how many found you from meeting at the trade show. You can also measure how many visitors arrived pre-event and post-event.

Then, take the time to set up a tracking URL on your landing page to determine which leads came from the trade show vs. other marketing efforts. Understanding which source a lead found your landing page, such as a referral, social media, direct traffic, and the trade show, will help you see where you are gaining the most leads. You can use software with analytic tools to help identify where people came from.

Use social media for tracking

Another method is to use social media during the show by keeping in touch with your followers, creating a hashtag to engage fans, and promoting specials on your page to see who takes advantage. After the show, you can track how many times your hashtag was mentioned, how many @ replies you received on twitter, look at how many Facebook posts you got, and see if you gained more followers during and after the show.

Tracking customer relationships management

Another reason for going to the trade shows is to strengthen existing relationships with customers. You can use the trade show to remind them of why they want to keep working with you and meet you in person once again.

You can track this by asking your clients how they feel, getting their feedback on social media, or using special apps to help manage your sales. Did you find that customers that you met with just reordered with you after the show? Use this as another reason to attend and keep track of how successful it was. What types of responses are your customers giving you? All of this data can help you to perform better and determine your trade show ROI.

Look at the budget

Lastly, you’ll want to track how the trade show impacted your budget and what you earned because of it. If you’re spending more on each contact and lead than you make from generating those leads, it may be time to reassess your trade show strategy.

Are you spending too much on a booth or buying a display that you could be renting? Is your staff underprepared for the occasion and isn’t converting leads to customers? Are you spending too much on travel and labor while neglecting to learn from these new customers after the show? Look at what you’re spending versus what you’re earning from the trade shows to see where you could be improving.

These are some of the ways you can measure trade show success to see where you are slipping up and what you’re doing right.

Going Beyond Email for Valuable Trade Show Lead Follow-up

Once the trade show has come to an end and you’ve made it back to the office, it’s time for the real work to begin. You may have thought you were done once the trades show has concluded, but lead follow-up is the most important part of the job. Neglecting those leads you collected negates all of the work, time, and money you put into the trade show itself. 

With trade shows being one of the most efficient ways to get your product or service introduced to a large group of potential customers, it’s more important than ever that you reach out to those people and close the deal. While you may be tempted to send out a simple email follow-up, here is a look at why you should go beyond email to turn those leads into customers.

Make sure you reach out in a timely manner

You may be tempted to put your lead follow-up duties on hold until the end of the month when you’ve had a chance to get back to business as usual in the office, but it’s best to contact them quickly after the show.

Keep in mind that while you and your customers will be ready to get back to the grind and that purchasing something from the show is at the bottom of their list, it’s better to keep the built-up momentum from the show remaining high and close the deal right away. Make sure you’ve contacted your new customers within two weeks of the show by mail, email, or a phone call.

The way you reach out

When you are ready to reach out, make sure you’ve planned ahead to make it a personalized conversation. When you should you’ve paid attention to details such as first names, company details, and what they mentioned their upcoming needs were.

You can do this by taking good notes at the trade show or taking a quick recording from your smart device when you converse with potential customers to create a deeper connection.  When you contact them later, you’ll remember relevant information and show that you paid attention to details.

Rather than a generic email that looks like you sent it to every customer, connect in a more personalized way through social media platforms or a phone call. You may find luck reaching out personally on Twitter or LinkedIn, but use some of the information you’ve gathered at the trade show for a hint at the best way to contact each customer.

These potential leads of yours will also be potential leads for other brands, and when they get bombarded with numerous options and several emails after the show, it will be hard for them to feel motivated to stay in contact with just you. Make sure you think outside the box in your contact options, knowing that reaching out through multiple channels with a personalized message will mean more when received.

Plan out your follow-up communications

It’s important that you go into the trade show with an idea of how you’ll follow up with leads following the show. You can always change up your strategy depending on the customer’s individual preferences, but going in with a general plan will make life easier.

Make sure to contact customers with valuable information because once the show ends, your potential customers will want to get back to business and feel less open to ideas than they were at the fun atmosphere of the show. Follow-ups should include valuable information, gratitude for visiting the booth, and exclusive information that this lead would be interested in seeing that isn’t available elsewhere.

Think long-term

Lastly, make sure you are thinking about your follow-up for the long term. While it’s great to reach potential customers immediately, you will want to think about more than just that one follow-up conversation. Consider the following conversations with these leads after the first one.

Go into your trade show with a follow-up plan of action for 3-5 interactions. You’ll also find success if you find a way to track and prioritize your leads so that your sales team knows which ones to focus on most.

Make sure you go beyond email for trade show follow-up and use these tips to turn those leads into customers.

Investing in a Custom Modular Exhibit to Save for the Future

The trade show season is here, and it’s more important than ever to start thinking about what type of booth exhibit you are going to use. It’s too expensive to buy a new booth display each year which makes rental with a reputable trade show booth rental company a no-brainer.

This year, many are choosing to go with a custom modular exhibit because of its many benefits and a great investment. What are some of the benefits behind the custom modular exhibit? Take a look at why you’ll want to go this route and how it can save you for the future.

It’s easy to transport

One of the biggest perks of the custom modular exhibit is that it’s easier to transport than other displays. They are setup for easier assembly, disassembly, and transportation while being user-friendly for handling. Everything is easy to put together and add or subtract shelves, lighting, and more.

It’s fully customizable

You’ll love this option if you are looking for easy customization. Being able to customize your display to stand out from other brands and to have a different look and feel at each show is a big perk. The draw to custom exhibits is to be unique at trade shows and modular exhibits offer a full customization opportunity.

Change up your configuration, hang up various branding details, and customize your text for each show. Highlight new products with lighting and shelving configurations while having each display built to your specific needs through your trusted trade show rental company.

It’s more versatile and durable

You can count on not only a more durable display but also one that is more versatile. You’ll be able to work well in almost any space since you are setting up each piece to suit your product needs and the space you’re working with.

Rearrange it depending on how much room you have on the floor or depending on the flow of traffic. You’ll love the versatility of these booths as well as the durability despite repeated assembly and disassembly. Since they are made out of high-end materials like aluminum or fiberglass, they can be used over and over again while looking great each time.

It’ll save you money

You’ll love how cost-effective the custom modular exhibit is compared to other models. Despite being high-quality and durable, they are actually lightweight displays that make it cost-effective to create and rent to you. Traditional frames and panels are much heavier and more expensive. You’ll be using a unit with less material that was easier to produce, saving you money.

Is it a good investment?
Whether you rent or buy your custom modular exhibit, you’ll find that this is a great setup for a customized booth experience. Most buy their custom booth to be used for the next two years, and this is one that can be modified multiple times in that timeframe.

You can change up the shelving for new products or have it customized to best display your most popular products. This type of display won’t have you regretting it in the next couple of years since it’s so versatile and easily customizable while leaving you plenty of room for demonstrations, workstations, or presentations.

Talk to the professionals at Nimlok NYC about their custom modular exhibit rentals for this year’s trade shows.

CHOOSING THE OPTIMAL BOOTH LOCATION AT YOUR NEXT TRADE SHOW

When it’s time to prepare for this year’s trade show exhibitions, you want to make sure you are getting the most return on your investment. That’s why choosing your booth location is so important to your success. You’ll be thinking about other details like booth display rentals, demonstration preparation, and your elevator pitch, but having the right location for your needs it going to set the stage for all of this.

It’s similar to choosing the right piece of real estate for your business in that location is everything when it comes to being successful. You want to be seen and you want your display to attract the right traffic, so take a look at these tips for choosing the optimal booth location.

Make sure you are close to major attractions

One of the tricks of a great booth location is that you are located next to things that people are going to go to, such as major attractions or show sponsors. Having the knowledge of where other exhibitors are going to be located, as well as show sponsors or major attractions, you can set yourself up for success by being located near them.

When traffic reaches a major exhibitor, it will be easy for those attendees to notice you upon arriving to or leaving the major booth nearby. You can’t beat the high traffic that other exhibits can spill over onto your own.

Try to avoid the left corner or the back of the show floor

One of the ways to pick a good spot in the exhibit is to know which areas to avoid. For example, choosing a spot in the back or in the left corner of the show floor knowing that traffic is most likely to flow to the right is going to hurt your chances of traffic seeing you. Just like people drive on the right side of the road, they gravitate towards the right side of a trade show or a grocery store. Avoid being in these less noticeable locations, and be sure to avoid choosing a spot close to a direct competitor.

What locations are like near restrooms, near food, or in an intersection

There are locations in the trade show that may have you scratching your head as to whether or not these are smart location choices. Is it wise to be near the restroom or near the food areas where people tend to gravitate, or will you be looked over during these attendee break times?

You’ll actually find that these areas and the areas near the main entrance give you an optimal location since people are going to pass by these areas multiple times during the show.

When it comes to corners and aisle intersections, you’ll find that busy areas like these are awesome locations for booths as well. You’ll be able to capture an attendee’s attention since they are forced to cross the path of your booth. You’ll likely have extra opportunities to reach customers since people will pass by you at least twice.

You have to book early and other final notes

It’s a challenging balance to book your site early in order to guarantee a great location while waiting to see what the competition is going to do or where the major exhibitors are going to setup. The high-traffic areas will go first by main exhibitors, such as the main aisles, corner spaces, and any other highly-desirable spot. You may not get the first spot by the main entrance, but if you get a second or third booth down from the first one and stick to the right side of the aisle, you’ll be in good shape.

Where are the seminar rooms, the food centers, or the restrooms going to be located? These could be great places to see more traffic but risky areas for the higher chance of getting blocked by loiterers.

Avoid being next to booths that will be using a PA system to attract their crowd and make sure you leave space between you and competitors that may have opted for the more expensive or more vibrant display. Make sure you avoid dead-end aisles, overhanging obstructions, or being near columns that could interfere with your space.

There are many considerations to make when it comes to your booth location, but this guide will help you to know how to strategize yourself for the best return on your investment.

TOP COMMUNICATION STRATEGIES FOR THE TRADE SHOW STAFF

With so much preparation going into trade show season, the last thing you want is for your staff to be underprepared for the actual show. When they go into the show understanding some of the do’s and don’ts, they won’t have to worry about wasting this opportunity to gain new customers or forge new relationships for the brand.

Sometimes staff members might give the wrong impression through some unspoken, nonverbal cues, while sometimes the right verbal techniques can make the difference between gaining the lead or not. Take a look at these top communication strategies that your trade show staff will want to know in order to do their best at the show.

Have them practice that elevator pitch

The first thing your staff needs to do is to work on their elevator pitch, which is used to find new customers. You’ll need to make sure it offers the benefit of what you’re selling, why it’s different from anyone else’s offer, and a request to meet the customer when interest is sparked. Make sure the benefit isn’t the actual product you’re selling, but rather how your company’s products or services will benefit a customer’s business.

Then, make sure you differentiate yourself from other brands by explaining it through measurable facts rather than opinions and claims. Lastly, make sure their elevator pitch doesn’t try to close a sale but rather, offers a way to talk further such as schedule an appointment. Keeping it casual and conversational will form a relationship rather than make a customer feel they are being sold to, and keeping it simple will make it less confusing but rather spark interest.

Body language

Next, you’ll want to focus on body language to make sure your attendees are experiencing your brand in a positive way. Let your staff know that it’s important to be authentic during the show rather than to force a fake smile which may translate to awkwardness in the rest of the body. Be excited about your brand and what you’re doing, because authentic excitement will translate into more energy throughout the body.

Be sure to watch your customer’s body language too. Just because your customer isn’t smiling, doesn’t mean there isn’t authentic interest in your brand and the conversations being had. Look at the upper body, in general, to see how someone is communicating with you. If an attendee is crossing their arms, this could imply frustration, disinterest, or defensiveness, while open or elevated arms show enthusiasm.

Look at facial expressions if you’re unsure about someone’s arms because an animated face could imply someone is enthusiastic but their crossed arms just indicate they feel cold. Look for gestures such as scratching the back of the head as a sign of frustration, avoiding eye contact or backing away as a sign of disinterest, or a mimicking of your positive body language as a sign that they are receptive to you.

Non-verbal

Along with overall body language, be aware of nonverbal communication and its importance at the trade show. Watch your posture during the day because it will make you look more professional and will help you to avoid crossing your arms.

Be willing to smile most of the time, especially when greeting someone with a firm handshake, because it will make you more approachable and give a good first impression. Avoid sitting down unless the person you are speaking with sits down, and avoid fidgeting like bouncing your leg or adjusting your clothes. Remember to be an active listener through eye contact, nodding, repeating back what you heard and asking pertinent questions.

Along with preparing for the trade show through a great booth display and presentations, make sure you prepare your staff before the show by filling them in on these tips that will make communication a top priority and win over attendees every time.

LICA CASE STUDY

Client’s Comments

“Now that the CONEXPO dust has settled, on behalf of LICA and I personally would like to thank you and your staff for their professionalism and ability to follow through. Our booth was spectacular and we had the most successful trade show we have participated in, in many years.

We continue to receive compliments from attendees and other exhibitors. I look forward to working with you in the future.”

– Jerry Biuso, National LICA CEO

Design Challenge

Land Improvement Contractors of America (LICA) was in need of a booth for Conexpo-Con/Agg. Since Conexpo only takes place every three years, it was of the upmost importance that LICA’s exhibit made a statement. LICA is an organization of earth moving contractors who care about the environment and work to conserve the land and water resources. LICA needed an exhibit that would really capture attention and get people talking.

Design Solution

Nimlok NYC worked with LICA to create a show-stopping exhibit. The booth that Nimlok NYC designed is incredibly spacious, creating a warm and welcoming ambiance in order to draw in passersby. The bright green carpet coupled with the green lighting along the exhibit really worked to ensure that LICA’s booth stood out across the showroom floor. The green glow of the booth helped create a peaceful and inviting atmosphere.

There was plenty of space in LICA’s exhibit so that Conexpo attendees were able to feel comfortable stopping by and sticking around to engage in conversation. Nimlok NYC expertly designed this booth so that it is impossible to miss the name of the company. With LICA’s name in three different spots and their familiar LICA triangle front and center with green lighting drawing attention to it, there was no questioning whose booth this was. Overall, Nimlok NYC provided LICA with an absolutely mesmerizing exhibit in order to create a successful Conexpo experience.

INCORPORATING SNAPCHAT INTO YOUR TRADE SHOW EXPERIENCE

You’ve already grown accustomed to updating your Facebook status, your Instagram feed, and Tweeting during trade shows, but have you tried using Snapchat? This popular social media platform is becoming the new go-to for trade show exhibitors to keep audiences in the loop about the experience.

It’s another way to spread the news that you’re at the trade show, that you’re meeting great new contacts, and how the experience is going from behind the scenes to the end of the show. Use it to introduce your staff through a short video, show off a product demo, or give a tour of your booth. You may even want to use it to offer incentives to attendees. Take a look at how you can incorporate Snapchat into your trade show experience this year.

Get started with Snapchat

You can create a brand account in order to promote your presence, create important content, and cross-promote your content to other social media sites. Knowing that the core audience is primarily teens and young adults, this is perfect for those that are trying to reach this demographic.

On the other hand, knowing that most users are women will make it easy for those that want to reach this target audience when it comes to decision-making on products in this industry. You’ll be able to reach up to 26 million users on the social media platform and it’s perfect for trade shows since you can quickly send photos and videos showing off your booth, your products, and your experience at the show.

How to incorporate it at the next trade show

Now that you’ve set up your account, it’s time to strategize how you will incorporate it into the next trade show. Avoid oversharing and make sure to find a healthy balance of promotion and fun snaps. You may think sharing hundreds of snaps a day is smart since that is common among other users, but you’ll end up overwhelming your audience.

Promote yourself through Snapchat, your website, and other social media platforms by saving your snaps and sharing them on Facebook, Twitter, and other sites where your audience may not be using Snapchat. Then start taking plenty of pictures and videos to be able to share an authentic version of your brand and trade show experience. You won’t have to worry about professional-looking, filtered photos like you’re used to on Instagram, but rather candid and current images and videos to connect with your audience.

Ways to use Snapchat at the shows

You’ll love being able to introduce your staff through short videos and hilarious headshots using filters like bunny ears puppy faces. You’ll find that bringing some fun and humor into your snaps will make you more relatable and make your attendees want to stop by your booth. Show off the product demos as a sneak peek on SnapChat to encourage more attendees to get a real-life presentation by stopping by. You’ll also find it helpful to give a tour of the show so that they know what to expect or so that your potential customers will feel more prepared and excited to pay a visit to the trade show to see it for themselves. You may even find it useful to make a story with pictures and videos from setup to the end of each day which can be available for 24 hours after posting. Otherwise, Snapchat is designed to have videos and pictures sent out into the world to self-destruct 10 seconds after a recipient views it.

Lastly, make sure to use Snapchat to your advantage by using it for promotions and giveaway campaigns, for building relationships by thanking your booth visitors through special photo snaps with a caption and offering discounts for those that reach out to you over social media.

You’ve already loved connecting with your audience on Facebook and Twitter, but have you started utilizing Snapchat yet? Being able to share authentic content, regular updates, and quirky filters to show off your brand’s personality will make social media engagement during the trade shows this year easier than ever. Be sure to rent your custom booth that incorporates a charging station so that your attendees can recharge their devices while hearing about your latest products.

FROM TRADE SHOW FLOOR TO EMAIL LIST: A LEAD GENERATION GUIDE

The biggest goal for most brands attending the trade show is to gain leads that can become business relationships and new customers going forward. That means that your company needs to know how to turn those trade show floor leads into customers. There are a few ways to make lead generation a success, including possibilities such as attracting interest through social media, product giveaways, and joining a panel during the show. Take a look at this guide to help create leads from the trade show floors to your email list.

Why lead generation is important

Lead generation is the process of capturing interest in your brand’s products or services in order to develop more sales. There are many techniques to accomplish this, such as giveaways and online strategies. It’s important to accomplish since the buying process has changed over the years and it can get more challenging to successfully reach and gain buyers. The days of mass advertising is over, and now the focus is on relationships with your customers.

When trade show attendees are bombarded with information overload, sales pitches left-and-right, and flashy displays, you need to find a way to capture interest and keep that interest through tried and true strategies. Then you must turn those leads into customers.

Key strategies for lead generation at trade shows

You can attract interest in a variety of ways, such as pre-show advertising on social media, and in-booth activities during the show. You can also advise attendees through a mailing list or by having your sales team get the word out. Creating incentives is another important strategy for lead generation. You can create incentives in many ways, but the most common are through product-focused strategies, contests, giveaways, and through educational platforms like panels and seminars.

Creating a raffle or drawing will excite interest into your booth, just like seeing drinks or snacks, and swag or coupons at a booth would draw most people in. Of course, a product-focused, show-only incentives including giveaways, discounts, or product demonstrations will get customers wanting to see you at your booth.

Lastly, you’ll want to generate leads by collecting important data and having a way to store to access it later. You’ll need to gather your leads so that you can contact them after the show. You’ll also want a way to collect measuring data and to be able to store it in order to improve for the next show. Using lead generation programs, you can learn if your investment paid off by finding out the cost-per-lead, the quality of leads, the rate of conversions, and more.

Once you get the leads

If you’ve managed to gain some quality leads through social media marketing, a well-thought-out display, a prepared staff,  and great incentives, now it’s time to put those leads to work after the show. While the trade show leads are the perfect start, you need to make sure you don’t blow it after the show.

Hopefully, you scheduled appointments during the show that are happening soon, but be sure to handle follow-up with every lead you worked with by taking the appropriate action. Email and brief letters sent to your prospects are great ways to follow up, but be sure to include why your company would be a great solution for them and include a call to action to make sure your lead returns contact.

The trade show requires a great deal of preparation, but it’s just the first step. Use these tips to generate leads and keep them, from the showroom floor to your email list.

GLOODOO CASE STUDY

Client’s Comments
“Overall my feedback on the stand is very good. We have rebooked for next year with an even bigger stand and I will certainly be in contact when I am looking for the stand build.”

  • Russell Faulkner, Marketing Manager at Gloodoo.

Design Challenge:

Gloodoo is a revolutionary mobile enterprise toolkit that has been transforming the way leading organizations all around the globe empower their employees. Being a UK based company, the NRF Show earlier this year was their first time exhibiting in the United States, which means leaving a lasting, remarkable impression was paramount.

Design Solution:

The Gloodoo brand has been shaking up the mobile enterprise so it was only fair that Nimlok NYC design a unique, memorable booth that could effortlessly stand out from the competition. Although only a 10×20 exhibit size, the booth hosted a 90’’ large LED monitor presentation with the presenter having wireless microphone to make a loud, verbal statement to successfully attract passerby into the space to learn more.

The orange and white seating ottomans in the presentation area contrasted flawlessly with the exhibit’s gray wood grain flex floor. The front return rail with plexi-glass filler and the Gloodoo logo entices attendees to enter the area to learn more about brand capabilities. Unsurprisingly, this attention-grabbing display was well-received by show attendees and visitors – don’t be surprised if you see this UK brand exhibiting in the USA with Nimlok again!

EARLY TRADE SHOW TRENDS FOR 2017

The New Year is still just beginning but it’s going to reach the summer season and the half-way point of the year before you know it. It’s a good time to learn about the trends for 2017’s trade shows so that you can know what to expect going into the exhibitions this year.

Staying alongside or ahead of the competition by meeting trends and attendees’ demands will encourage more success for your brand. This year is going to be the year of technology between the growing interest in virtual reality, being able to order products digitally, and the importance of social media engagement. Take a look at the early trade show trends for 2017 to be on the lookout for.

A new take on trade show booths

You’ve likely already noticed that trade show booths will stand out when they start integrating things that the others booths lack. This is the year to make sure you are really maxing out your booth’s potential by creating a place that people want to visit and want to stay around for a while.

Instead of your traditional booth, make sure you are renting a trade show booth in order to bring in more points of interest, including a charging area for your customer’s smart devices, immersive hubs with video content and activities to try, as well as a lounging area for networking.

You’ll love renting out a custom booth that makes it easy to display your brand name, your mission, your latest products, and places to relax for a moment and encourage a conversation.  In fact, this year you’re going to start seeing double deck trade show booths as the latest trend in booth design, where you can really maximize your space, feature a plethora of products, and have the ability to have private meetings or demos.

It offers opportunities for coffee bars, overlook areas, theater-style seating for video presentations, and multiple branding opportunities between the floor, the balconies, and the display ceilings. Of course, you’ll stand out from the competition with your vertical display, your billboard-style ad placement, having more space for graphics, light boxes, and potential centerpieces that can hang, and be incorporating designs on the stairs.

The year of technology

You may have heard it before that trade shows are bringing in more technology than ever, but 2017 is sure to really wow with the addition of virtual reality, in addition to the use of social media and digital ordering at the show.

This year you’ll see exhibitors using augmented or virtual reality to grab attention, while making it easy to place orders right at the booth on a smart device, and keeping customers informed via social media throughout the whole show. You’ll also see brands analyzing trade show success through social media engagement, tracking unit sales, and looking at the ROI from the sales and customer acquisition from the show.

You may even start to see some companies using 3-D printers to print a copy of their equipment rather than shipping them from trade show to trade show, in a way to be cost-effective and show off their capabilities.

Sustainability

Lastly, be on the lookout for companies being focused on going “green” and providing proof of being a sustainability-minded brand. Trade shows are going for less waste and more sustainability by collaborating more with these convention centers and hotels. You’ll likely see more eco-friendly materials being used, less paper, more recyclable materials, and incorporating LED-backlist smart fabric walls.

These are some of the trends to take note of for 2017’s trade shows.

HOW TO PERFORM A TRADE SHOW AUDIT FOR YOUR BUSINESS

Performing an audit of your trade show exhibit is important for your business. You can audit your trade show program to make sure you are seeing the best return on your investment while gaining results that will help you see where you could improve and what you are already doing right. Not only should you perform an audit that will measure your staff performance and measure your effectiveness, but you can do a visual audit to learn from a third-party perspective as well.

Take a look at how you can go about auditing your trade show exhibits to make sure your business is performing its best.

Why change is a good thing

Sometimes brands get accustomed to one way of doing things and they don’t realize how they could improve or save financially. Analyzing your trade show performance means that you can directly see where you could improve in efficiency, effectiveness, or financial spending.

For example, why do you continue to ship your trade show booth when you could simply rent the perfect display for each show? Measuring the things you ship, the performance of your staff, and every way you spend time or money will help you to see how well you are managing each area in order to get the expert advice you need on how to improve.

Measuring up your effectiveness

First, you’ll want to look at everything you’ve shipped to each trade show in order to determine if it’s really needed. Do you need to ship all of that literature, treats, giveaways, the refrigerator used to offer cold beverages and more to the trade show in order to be successful?

Next, look at how well your staff performs at the shows. Even if they have been working trade shows for years, you may find that it’s time for a fresh perspective, a new personality, or a better approach. Make sure your staff is engaging, rather than sitting back and taking breaks too often. You should have training in place before the show to make sure your staff is effective and don’t be afraid to get them engaged on social media to encourage attendance.

Measure everything you can from budget items to the number of leads collected. You need to be able to measure everything in order to manage it and find ways to improve it. Neglecting to analyze your return and just attending each show because you’ve always done it in the past is not going to help you improve next time. Your budget or effectiveness could improve with ways to measure everything set up in advance.

Doing a visual audit

A visual audit will help you to get another perspective on your trade show performance. Setting up your booth is hard but it often leads to neglecting to see what the competition is doing and what your customers are seeing. Your customers get marketing before the show, they see the ads in their email, they experience your booth and social media updates, and they see what your competition is doing comparatively.

Having someone in place to do a visual audit for you will help to see beyond the booth, to help you understand how effective your brand is at the show and to learn from a third-party perspective. Make sure to send a creative director, a seasoned designer, or a trade show veteran that can notice trends, look for nuances, and watch for what stands out between the booth designs, the clothing, the interactive tools, and the traffic flow.

While you have someone doing your visual audit, be sure to take the initiative yourself by getting feedback from friends in the industry at the show, talking to your vendors, studying the content from the conference, and trying to win any trade show awards that you can display at future shows to show you’ve been recognized among those in the industry.

Once you’ve done a thorough audit of your trade show performance, you’ll find it easy to make the adjustments to improve going forward. Use these tips to find ways to be more effective and financially-savvy when it comes to trade shows this year. Contact Nimlok NYC for help with your next trade show booth and make sure you get the best bang for your buck!

WHY TRADE SHOWS STILL MATTER FOR B2B MARKETERS

Many companies still view trade shows as a very important part of their marketing strategy, and for good reason. While attendance at some shows may be down, the business-to-business marketing opportunity is still one of the best for most industries. There really isn’t a better way to gain face-to-face opportunities for relationship-building with others in your industry.

In-Person Events Still Effective

A report from the Content Marketing Institute showed that in-person events are still effective, according to the respondents. In fact, this type of event ranked above webinars/webcast, white papers and case studies. Another report called the Marketers Find Exhibitions an Essential Marketing and Sales Tactic from the Center for Exhibition Industry Research showed that B2B exhibitions were ranked second when it came to marketing and sales tactics.

These reports may show how effective trade shows still are for business-to-business marketers, but they don’t matter much if companies don’t choose the right shows. It’s important to choose shows with contextual relevance. Along with choosing the right shows, companies need to put together a strategy to help build the right relationships and increase awareness.

Google Can’t Help if You Don’t Know What You’re Searching For

One of the key reasons trade shows still provide an effective way for businesses to market to other businesses is the discovery factor. You can’t search on Google for something you’ve never seen or heard of. Trade shows remain as one of the top sources for discovering new product and services.

Just walking through a trade show will provide plenty of surprises. Many booths will offer something you’ve never seen or heard of before. This is one of the key reasons why large companies looking for new products and services still send teams of people to industry trade shows.

Better Prospects Show up at Shows

Often, marketing is all about gaining new leads, but the best leads don’t always come in high quantity. Instead, the best leads are quality prospects seeking what you have to offer. Trade shows are filled with high-quality prospects ready to become leads and buyers for your company’s product or service.

Someone willing to show up to a trade show is on a mission. They believe the show is going to provide them with what they are looking for, or even a surprise they couldn’t have possibly anticipated. While some trade shows may see a lower number of attendees, those coming out to the show are highly interested prospects.

Face-to-Face Still Wins

When it comes to communications, face-to-face is still the best way to do business with another business. While social media, email and phone calls may have made it easier to market, a face-to-face conversation still goes a long way to creating a relationship.

Trade shows open up the opportunity for many face-to-face meetings all in one place and over just a few days. It’s one of the best opportunities to form a genuine bond with prospects all across your industry.

B2B marketers are always looking for ways to easily reach a larger number of quality prospects. Trade shows still remain as one of the most legitimate ways to meet hundreds or maybe thousands of industry prospects all in one place. With the right trade show strategy, attending the top industry shows still provides a very positive ROI.

WHAT ARE THE BEST TRADE SHOW GIVEAWAYS?

You already know that the trade show booths with giveaways are the best booths, which is why it’s more important than ever that you give out something at the next show. We covered how to make sure your trade show giveaways are impressionable way back in May ’15. The problem is trying to figure out what kind of giveaway to do. What will your customers remember and like when they receive? Does it need to be an eco-friendly giveaway? What represents your brand, its mission, and functions as a reminder of this?

Sometimes you mean well but giving out business cards, a pen with your logo, or a tote bag will end up making you look all too common and you’ll waste money on those bags and pens that will never get used. Choosing something like a t-shirt that a customer will actually wear, something incorporating technology that is all the more useful, or a consumable that will put a smile on someone’s face is a great way to be remembered.

Take a look at the best giveaways to get your brain headed in the right direction.

Consumables

Who doesn’t love an event like a wedding, where the party favors are a delicious piece of chocolate, a bottle of wine, or bag of popcorn? This applies to the trade show, especially when it comes to giving out a bottle of wine that your brand on it.

Your potential clients will love breaking open that bottle and discussing that presentation you gave about your newest products and overall mission. It’s a great way to make a first impression, stay memorable, and put a smile on your customer’s face.

On a lower scale, consider handing out breath mints that will end up in your new clients’ pocket to be shared with dozens of people. Having snacks ready like those chocolate favors, pretzels, and crackers, or a cup of joe will be an easy way to win over your visitors.

Travel goodies

There are several handouts that are getting noticed lately and they are items that you will love to travel with, especially as you head back to the office after the trade show travel. Hand out things like luggage tags that your flying travelers can use for a long time.

Hand sanitizer to keep in a purse or carry-on will come in handy after shaking so many hands and traveling through an airport. Instead of disposable water bottles with your brand name added to the tag, have reusable water bottles created with your brand name that will get carried around the office, the park, or in a waiting area.

Lip balm will be a favorite during the cold months and for those that are talking a lot and getting chapped lips. You also can’t go wrong with an air freshener that they can put in the car for the trip home, as well as a Card Ninja that sticks to the back of a cell phone and makes it easy to hold on to all of the business cards they’ve collected.

Incorporate technology

Nothing is going to wow a customer more than offering technological freebies that cost a customer money and time to get themselves. You always need a car charger and they always seem to get lost or you forget to take them into that rental car.

Throw in the convenience of a car USB charger with your logo front and center. Another great option is a power bank that can go right into someone’s purse or pocket for an easy way to recharge that cell phone when there is no time to get to an outlet.

Of course, the classic thumb drive will give you an easy way to share your company info with each recipient and they will likely start using them at the office where your brand name will start to show up everywhere.

At this year’s tradeshows, make sure you’re providing an excellent giveaway like these that will keep your brand on your customers’ minds and will make you more memorable than a plain old writing pen or business card handout. Offering items that are useful, less typical, and show that you care about the recipient’s needs will go a long way.

7 TOP TRADE SHOW MARKETING TOOLS FOR 2017

Has your marketing game been strong for 2016’s trade shows? Did our “7 Top Tips for Tradeshow Marketing in 2016” help? It may be time to rethink how you’ll market for trade shows in the coming 2017. You not only need to make sure you are marketing yourself well at the show to gain leads, but you need to get the ball rolling before the show and afterwards.

Along with your sales pitch, you’ll need a great greeting, giveaways, sponsorships, a way to get the news out before the show, and a way to convert your leads into customers afterwards. Marketing is everything for your trade show success and you’ll need to know what tools are at your disposal for 2017. Take a look at the top 7 recommended tools for next year.

Marketing your booth before the show

It’s important to use pre-show marketing to your advantage this year. You are going to want to get the word out early that you’ll have a great booth and presentation at the trade show in order to attract your current customers to stop by and to bring their friends as well.

Putting invitations out there to your target audience is a great way to meet potential customers and hope that the face-to-face interaction will convince them to become a customer going forward. Since you’re contacting current customers and promoting your presence to potential new customers online and otherwise, you can start setting up meetings with your best clients or potential leads for the time pre-show or during the show. Bringing a coupon for services or a free gift to these meetings will make them understand that their time is valuable and that meeting now was the perfect time.

Having freebies and a customized booth created to remain memorable after the show

Speaking of gifts, make sure you provide freebies to your booth visitors as a way to say “thank you” and to remain in their minds after the show. Giving customers a gift is a great way to not only attract them to your booth, but to exchange something for their business cards or sign up for a mailing list.

You’ll know the serious customers by the ones that aren’t going to just be sold on a freebie which allows you to bring out your practiced sales pitch to obtain this potential customer. Think about what your target demographic might be attracted to as far as freebies.

With a customized trade booth display, it will be easy to capture your potential customers right away. There are many different booth styles to choose from and this year, you’ll see many choosing the modular designs that can make it easier than ever to create different displays for your brand and to add variety at each trade show. Talk to the professionals at NimlokNYC to get the perfect trade show booth display to best put your brand’s message out to attendees.

Creating the perfect greeting

You may have already thought through your sales pitch, but what about the initial greeting? How do you get things started? Working on your greeting or elevator pitch is so important. You may have shorter moments of face-to-face interactions in which you need an elevator speech to capture someone’s attention or to try to make a faster pitch. Make sure you have a great greeting, a question or two for your potential buyer, and a list of benefits prepared to get to the point.

Preparing a sales sheet with business cards

It’s smart to have your sales sheet available with business cards attached in case you run into someone while away from your booth. Make it easy to read in case a potential buyer wants to quickly scan to see why they should work with you. Use your elevator speech as part of the sheet and provide your contact information on there.

Try a sponsorship

Another strategy to try this year is to do a sponsorship, such as a breakfast or cocktail party,that will show you are a strong force at this trade show. Your competition will take notice and your buyers will be able to separate you from the rest.

Knowing what not to do

Sometimes knowing what things to avoid is what will market you well in 2017. Avoid doing any gimmicks like your competitors have tried before. No one will take you seriously because you hired a magician or offered an expensive giveaway. Gimmicks make you look unprofessional and untrustworthy.

Making your post-show strategy a priority

Lastly, nothing matters more than getting your ROI after the show. Work on your post-show follow up strategy by ensuring that new contacts have been reached out to after your presentation to them at the show. They may be considering working with you but need a small push to finalize any contracts.

Make sure you send out thank-you’s, additional materials on your services, and set up a meeting for anyone that needs more convincing. Then, make sure to update the new contacts for your newsletter.

Make 2017 a great year for trade shows. Use these seven tips to get your marketing strategy locked and loaded for a great year.

DON’T MAKE THESE 7 COMMON TRADE SHOW MISTAKES

There are a several trade show mistakes that are all too common among brands. For example, how many times have you gone to the trade shows with an amazing booth, and realized later that your staff wasn’t really that trained for it?

It’s likely you’ve chosen a booth design that was way too small or way too big, causing your audience to either miss you completely or to feel overwhelmed by your display. There are seven common trade show mistakes that are all too easy to make. Take a look at them so that you can do your best to avoid them this year.

Not following up with leads

One of the most common mistakes from trade shows comes in the form of thinking once the show ends, the work is done. This time after the show is crucial because it’s time to finish the job you started. You got people to meet you at the show, you performed well at the show, and you came home with a bunch of great leads.

If you didn’t follow up with those leads afterwards, then you didn’t finish the job. Sometimes it’s a matter of being unorganized while for others, there is too much focus on the show itself that leads gathered there get neglected. Make sure you have a system to follow up with your leads and make a solid plan of action.

Staff is unprepared

In other cases, the staff wasn’t prepared for the show. Having a booth staff that isn’t trained well for your presentation is going to make you look bad. Make sure your staff is getting training before the show by making sure everyone understands the mission at hand, that the stuff knows the company and products in and out, and that everyone knows how to answer customer questions. In a sense, customers will be asking questions to your staff as if it’s an interview, so be sure everyone is prepared and knows their role for the day.

Going too big on the display

You may be thinking “go big or go home,” right? You need to watch out for going too big with your strategy. For example, don’t try to outdo everyone else in the room by renting your own conference room at the show when most customers would rather meet you in an informal meeting area.

Consider if the show you are attending is the main event or a secondary one, where the money should be put more into the big event rather than the smaller one that won’t bring in as many leads.

Don’t go too small either

The other common mistake is that some people end up going too small and struggle to get traffic or leads. Watch out for your location in the room and avoid looking invisible next to the bigger exhibits that are typically found in the center or by the entrance. You’ll be able to do less if you end up in an inline display where space is limited, and you can do a lot more if you choose an island exhibit where there is room for seating, overhead signage, and product displays. If you make the wise decision to rent your booth, talk to the professionals at Nimlok NYC for direction on the best locations in the trade show that will best fit your display choice.

Not setting a main goal

While you intend to use the show to gain leads and show off your brand, having no specific goal in mind is a common mistake that you’ll want to avoid. Don’t just show up to the trade show with a plan to increase your sales with no plan on how you’re going to do it.

Everyone is there for this reason but those that are successful have a plan on how they are going to execute it. Think about you can incorporate your regular marketing goals with the opportunity to meet these clients face-to-face, and come up with questions you can ask clients to make sure you are showing them how you can solve their needs.

Cluttered display

Have you ever seen a trade show display with cluttered graphics where you feel overwhelmed just looking at it? Make sure your display is neat, clean, and quick to read. Your potential clients want to be able to read your messages easily, while noticing great color, creative ideas, and even some wittiness. Make sure you don’t look chaotic but rather you choose some minimalistic, straight-forward graphics that help explain your message.

Pointless giveaways

Lastly, don’t fall into the trap of doing a giveaway just for the sake of it. Make sure your giveaways make sense to your overall theme, otherwise you may look desperate. It’s fun to get free stuff at trade shows, but clients don’t want a free water bottle from a company that sells tech products. Make sure your giveaways make sense to your actual brand so that you remain memorable after the show. Keep this in mind for drawings or prizes too.

Avoid these seven common mistakes made at trade shows all of the time. Knowing them in advance will make it easier to plan ahead this year.

TOP TRADE SHOW ISSUES RENTALS WILL SOLVE

If you’ve been on the fence about renting your trade show booth this year, you should definitely consider going for it. Rentals for trade shows solve so many problems, such as customizing the booth to your brand’s needs, outdated booths, and saving you a fortune.  

It can get expensive to keep buying booths that you’ll only use once while sometimes your booth just gets too outdated to use or is ready for a makeover based on your latest customized needs. Take a look at what issues that you could resolve by renting your trade show booth, displays, and extras and where to get them.

It’s expensive to keep buying something new

When you buy a trade show booth, you want to be able to use it over and over again. The problem with this is that your display can get stale, already seen by so many before, and you can’t always fit into every exhibit or properly display your new products. When you buy a new one-time use booth multiple times, you start to notice your business budget is getting out of control.

Renting your exhibit needs can save you a fortune, while giving you the customized features that you need and the ability to choose a display that will fit into the booth size you’ve rented. Rather than buying a new booth each year, rent a large-scale booth that you can change up every year for a huge price reduction compared to buying.

You’re regretful of a prior purchase

One of the problems you may have run into is that you’ve bought a display and found out later about a design that would have suited you much better. Since trade show booths are so expensive, it’s important that you don’t find yourself having commitment issues with the one you bought. Avoid all of this by renting your booth rather than buying.

You don’t have to worry about if it’s the perfect booth for your brand or not; you can always rent different options for the next show if you see something you like better at the show. It’s easy to use a rental for all of the things you can imagine, from tech kiosks to seating. You won’t be stuck to any set display or extras because you can always change your mind on what you rent next time.

Your booth is outdated

Another common problem with buying a booth is that you’ll end up finding your booth becomes outdated for your needs and your customers’ attention span. They’ve seen your booth year after year and your new products or services are harder to display now that you’ve still using that old booth.

You can always buy something new but it’s expensive and your needs may change again in a few years. Don’t allow your brand to look stale at the exhibits and instead, rent your booth and extras with the professionals at Nimlok NYC, the experts in trade show rentals.

Renting is the new owning. You don’t have to feel the responsibility of caring for a booth or being tied down to just one. Renting as your needs change and make sure your products really pop at each trade show this year.