Planning Ahead with Your End of Year Budget

Planning Ahead with Your End of Year Budget

As 2017 comes to an end, many businesses already have their sights on new initiatives for the upcoming year. Companies that still have remaining budget for the current calendar year, however, have a unique opportunity to utilize their full marketing budget by investing in materials, such as a trade show display or graphics, to be used in the upcoming year.

Renting vs. Buying a Booth: What's Best for You?

Renting vs. Buying a Booth: What's Best for You?

One important decision you'll need to make when it comes to planning your company's upcoming trade show appearance is whether you want to rent or outright purchase your exhibit. Each option has its own inherent advantages and drawbacks, and what's right for one company may not be what's best for another. By carefully examining the pros and cons of each option, you can ultimately make the decision that's right for your business.

Design of the Month: Legacy 30x40 Custom Trade Show Exhibit

Design of the Month: Legacy 30x40 Custom Trade Show Exhibit

At this year’s ISSA/INTERCLEAN North America conference in Las Vegas, Legacy Converting needed a brand new display that highlighted their innovative products and commitment to excellence in the cleaning solution industry. Within the design, they required dedicated spaces that allowed them to display their new and existing product lines, while also exemplifying the company’s leading position in this category

3 Key Benefits of Working With a Local Exhibit Builder

3 Key Benefits of Working With a Local Exhibit Builder

When you're in need of an exhibit for an upcoming trade show, you have no shortage of options when it comes to exhibit designers and builders, but there is a clear advantage to working with a local builder. By hiring and working with a local exhibit builder, you'll enjoy a number of benefits that can ultimately result in a more successful trade show booth for your company.

Tips for Hosting a Live Demonstration at Your Booth

Tips for Hosting a Live Demonstration at Your Booth

Hosting demonstrations at your trade show booth can be a great way to draw a crowd and create interest surrounding your company, product, and/or services. At the same time, a bad demonstration can leave people with a negative association of your brand. As you prepare to host a live demonstration at your company's trade show booth, there are a few tips worth keeping in mind.

Questions to Ask Your Trade Show Booth Designer

Questions to Ask Your Trade Show Booth Designer

Hiring a trade show booth designer is a great way to ensure a polished, professional look at your company's next industry trade show. At the same time, it's important to understand that not all booth designers are equal; some have more experience and will be able to better suit your needs than others. Before you sign any kind of contract with a trade show booth design company, there are some important questions worth asking.

Calculating the Value and ROI from Your Show

Calculating the Value and ROI from Your Show

Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company's brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.