Which Design Trends are Right for Your Booth?

Looking to make a statement at your company's next industry event? If so, then it might be time to refresh your trade show booth design with something new and innovative. There are all kinds of up-and-coming booth design trends that you can consider implementing, though you should always take into consideration your budget an audience before making any major changes.

Choosing the Right Trade Show Booth Style: Which Option is Right for You?

Planning to set up a booth display at an upcoming industry trade show? If so, you want yourbooth to be as functional and eye-catching as possible. However, with so many different booth styles to choose from, knowing which one is best suited for your needs can be a challenge. By exploring a few of the most popular booth designs and having a team of professionals to assist you, you'll be well on your way to a successful display.

Capitalize on These Summer Retail Trends at Your Next Trade Show

With summer at our door, retailers are changing things up and preparing for a new cycle of retail going from summer trends to fall and winter demands, before wrapping up in the spring for another season to start. This means that trends have already begun for 2017 that are going to affect how things are done among retailers for the summer, especially with summer and the start of fall being a crucial sales time of year. Learning about some of these trends can help you to make better choices when you are preparing for the upcoming retail trade shows.

The Importance of Conducting Test Runs with Your Trade Show Staff

Some brands are taking the time to conduct a test run with their trade show staff to make sure any discussions of what’s expected actually plays out to what you were envisioning. Your trade show staff may not know how to deal with certain situations or may not know how to make your vision come to life without a practice run.

Take a look at the ways in which you conduct test runs and what your staff should be prepared for with the upcoming trade show.

Different Measures for Trade Show Success

Companies that want to take part in trade shows to gain new customers, connect with others in the industry, and form new partnerships, can track their trade show success and see what kind of ROI they were able to get. Let's take a look at the ways to measure your trade show success so that you can feel good about the time, energy, expense, and commitment you are putting into these exciting shows.

Going Beyond Email for Valuable Trade Show Lead Follow-up

Once the trade show has come to an end and you’ve made it back to the office, it’s time for the real work to begin. You may have thought you were done once the trades show has concluded, but lead follow-up is the most important part of the job. Neglecting those leads you collected negates all of the work, time, and money you put into the trade show itself. 

While you may be tempted to send out a simple email follow-up, here is a look at why you should go beyond email to turn those leads into customers.